Formula 1 has always been fast-paced — but in 2025, it’s no longer just about the track. It’s a lifestyle. A global obsession. A content machine. And now? It’s catching serious momentum in Thailand.
From Netflix’s Drive to Survive to TikTok edits of Max and Lando, F1 has gone from niche to mainstream. And in Bangkok, we’re starting to see the ripple effects — on fashion, entertainment, and even local activities.
So what’s driving Thailand’s growing love for racing?
🔥 1. The Netflix-to-Track Pipeline Is Real
Let’s be honest — Drive to Survive changed everything. Suddenly, people who’d never watched a single Grand Prix were debating tire strategies and team drama over brunch. In Thailand, it introduced a new audience (especially Gen Z and young professionals) to the F1 world — not just as a sport, but as a saga.
🏁 2. Motorsport Is Now a Lifestyle
Just like sneaker culture or K-pop, racing is evolving into a fashion-forward identity. Thai fans are repping team merch, showing up in Scuderia-red caps or McLaren orange tees. Motorsports-inspired brands are popping up on Instagram. Even Bangkok nightlife has taken notes — with themed bars, Red Bull cocktails, and F1 watch parties.
🏎️ 3. Local Activities Are Reflecting the Shift
With the rise in interest, people don’t just want to watch racing — they want to feel it.
Indoor go-kart tracks in Bangkok are gaining popularity, especially among friend groups, corporate teams, and weekend thrill-seekers. Places like EasyKart RCA, one of the biggest tracks in the country, are seeing a new wave of casual racers who just want a taste of the rush.
In fact, you can now even gift someone a go-kart session online, instantly — no shipping, no logistics. It’s a fun, easy way to surprise someone who’s been glued to the latest F1 qualifying.
🇹🇭 4. Thailand’s Own Motorsport Roots Are Growing
Thailand isn’t just watching F1 — it’s producing drivers and hosting events.
Thai racing talent like Alex Albon (Williams Racing) has become a national favorite. Local racing leagues, motorcycle circuits, and drag racing communities are growing. And with Southeast Asia’s love for modified cars, speed culture has always had deep roots — now it just has global visibility.
🚦 5. It’s Not Just for Hardcore Fans Anymore
This is the beauty of where F1 is heading: you don’t need to know what DRS is to enjoy it. Whether you’re watching for the speed, the strategy, or the drama — it’s accessible. In Thailand, more people are tuning in, tagging friends in memes, and heading to go-kart tracks on the weekends “just to try it.”
So What’s Next?
We may not have a Grand Prix in Bangkok (yet), but Thailand’s racing scene is heating up fast. From fan culture to weekend hobbies, F1 is no longer just a televised event — it’s something people want to live.
And whether that’s dressing the part, watching qualifying in a café, or gifting someone a few laps around a local track…
The F1 effect is real. And it’s only getting louder.
Want to try it for yourself — or send the experience to someone in Thailand?
👉 Gift a go-kart day here