🦄 Mad Unicorn on Netflix: The Thai Startup Series Everyone’s Talking About

Imagine pouring your heart into an idea, only to have it stolen by the people who said they’d help you. That’s the brutal reality behind Mad Unicorn, Thailand’s bold new Netflix drama loosely inspired by Komsan Saelee, the founder of Flash Express.

Santi isn’t some rich tech bro – he’s from the countryside, raised without privilege. His vision started with something simple: trying to send a small gift back home to his mom, only to find that delivery was too expensive. That moment sparked the idea to change how logistics work in Thailand. Instead of support, he faced betrayal from all sides.

But here’s the plot twist: he doesn’t break. He builds. Smarter. Harder.

Our small team of two understands what it’s like to be knocked down and keep going, so this hits a little closer to home for us.

🚪 From Townhouse to Gifting Platform

Before GiftHoney became what it is today, we heard it all too:

“That’s not going to work.”
“Why would anyone use this?”
“Thailand doesn’t need another platform.”

But instead of giving in, we got to work.

We rented a tiny townhouse in Bangkok. We worked on GiftHoney after our 9 to 5, on weekends, sometimes 12 hours straight. Not out of revenge – but because we were obsessed with what this could become.

We saw something that didn’t exist here yet: a simple way to send love to Thailand. No complicated delivery forms. No shipping address needed. Just a meaningful gift, sent instantly, from anyone – anywhere.

Because people in Thailand deserve more than flowers with a markup. They deserve connection. And the people sending the gifts? They deserve better tools to show they care.

It’s been nearly a year since we launched GiftHoney. No investor backing. No ad budget. Just word of mouth, late nights, and people who believe in what we’re building. And every single month since GiftHoney has launched, new users keep finding us – organically.

We’re still the underdog. And honestly? We don’t mind.

📦 Mad Unicorn Meets GiftHoney

Watching Mad Unicorn hit home for us. Not because we’re building the same kind of company – but because the heart of the hustle is the same:

• Start small – Santi had a motorbike. We had a dream and a townhouse.
• Do it differently – He changed logistics. We’re changing the way people gift.
• Keep showing up – Especially when no one’s watching.

We’re not in the parcel business. But we are in the delivery business – delivering emotion, love, connection. A birthday surprise. A random act of kindness. A “thinking of you” that arrives right on time.

🎁 So Here’s to the Underdogs

Whether you’re bingeing Mad Unicorn, building your own thing, or just need a reminder that big things often start quietly—we see you.

And if you want to make someone feel loved today, from wherever you are, we’ve got you.

Because not all unicorns start with a billion baht.

Sometimes, they start with a rented townhouse, two stubborn (and persistent) cofounders, and a heart that won’t give up.